Mark Lawrence Rosenthal states, “Like a large cathedral, an installation can
transport its viewer into a state of awe, providing also a sense of physical
smallness vis-à-vis the all-consuming vision of the installation’s
artist.” Some forms of transformation may occur whereby the visitor is even converted,
as it were, to the vision of the creator. This philosophy spilled into Kurt
Schwitter’s innovative ideals of enchantment-type installations in the
twentieth century through his piece ‘Merzbau.’ Schwitters expresses his total
“contemplative immersion of the self in art” in this work. The immersive walk-through
environment encompassed his whole apartment where he covered its surroundings
with limitless objects that he had obtained and collected.
Enchanted spaces are commonly made distinctly separate and thus rarely
relate to the architectural setting in which they are installed. As Kabakov
suggests, “windows are an anathema, for they reveal the rejected world; if the
ceiling or floor is emphasized, each will likely suggest the sky or the earth.”
During the 1920’s installation was approached with diverse
experimentation. Dada, Bauhaus, Russian Constructivism and Dutch De Stijl all
developed and incorporated installations of interchange. This was notably
developed by Marcel Duchamp and Salvador Dali.
Duchamp’s work ‘1200 Bags of Coal’ (1938) and ‘Etant donnes’ (1946-66) disorders
and encapsulates gallery space. By disregarding the norms of exhibiting art it
provides a dislocating engagement within the viewers, enticing observers to be
encapsulated within Duchamp’s creations. Dali’s ‘Le Taxi Pluvieux’ (1938) and
‘Dream of Venus’ (1939) created environments in which above all, the surreal,
bewitching, perplexing, or even frightening were emphasized yet included the
environment in where it was situated.
Enchantment was taken to a new level in Walt Disney’s Disneyland (1995).
Disney creates a world in which “you leave today and enter the world of
yesterday, tomorrow and fantasy.” It has been classified as scandalous to put
‘Disneyland’ into an art context. The enchantment was created purely for
leisure purposes it suggests that a total environment of sensory pleasures
might be possible in a ‘leisure situation.’ “A full-body escape from reality,
in which someone else’s aura and world view dominate the viewer’s entire
perceptual field, is the goal.” These expectations of entertainment within art
led to the expansion of the tableaux formation as well as the creation of live,
performative ‘happenings’ led by artists such as Alan Kaprow. These elements of
enchantments emphasise the spectacle of the viewers engagement and
participation to enrich the intentions of the artist’s created world.
This continues to a more diverse use of tableaux formation with elements
of a walk-in environment creating a worldly aura, theatrical in the most
fundamental sense. In close relation, video installations follow the model of
the enchantment, captivating the viewer in a different realm. The continuation
of a created world is developed by IIya Kabakov, in his application of doors
and walls in order to disconnect the space from the gallery. In his wall
drawings, Johnathan Brofosky, intended
to erase any sense of architecture. This vision also captivated contemporary
video installation artists that also capture the essence of a created world.
Enchantments allow artists to captivate observers within their crafted
environments. It detaches viewers from the physical space, enabling them to
experience the artists full intentions of the created world.
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